文档介绍：COMPANY NAME
Ad
制作人兼广告男女猪脚在此献丑
Gusteau(厨神):Bai Xueyang
Honey(丫头):Shen Jinli
Boss(老板):Wu Ruotong
尽管广告运用多种媒体进行传播,但它本质上是一个过程,而非媒介。
Advertising is a process ,
not a medium in its own
right ,although it uses
different media forms to
communicate .
In Its simplest form ,
is the way in which the
vendor or manufacturer
of a municates
with consumers via medium,
or many different media.
What Is Adverting?
用最简单的话来说,广告是某种商品的销售者或制造者通过一种或多种媒体与消费者进行沟通的方式。
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First, Attract the attention of consumers
首先,要吸引观众的注意
-For example through simple use of color to make it eye-catching
比如增加颜色来吸引眼球
Second, Emphasize the benefits of the
product they are offing.
-It can be described as being better or chapter (or both!!)
即更好或更便宜
Last, Add an image of the picture.
最后,附上照片
-A picture is worth 1000 words after all
正所谓一图胜千字
Let us look at an AD case and listen to an interesting conversation!
下面,就让我们看一个广告实例并听上一段有趣的对话!
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。
甜蜜的开始总是充满美味
辛酸是一种历练
嫩姜的辣劲欠火候
苦尽甘来还是不来
甜
酸
苦
辣
SEASONS IN SAGE
厨神:Malt aroma麦芽的香气
丫头:Expert, try it行家啊,试试?
厨神:OK。好啊!
From at least the two generation of Jiangsu and Zhejiang have passed this restaurant. Who are you?
这家餐厅,传的起码是两代的江浙厨子。你是?
丫头:The third generation, you are luck in having food , giving a whirl to pan fried noodles that is my original creation 。
第三代,有口福啦,尝尝我自己创的拔丝煎面
厨神: look nice 看起来不错
丫头:Eating is better 吃起来更不错
厨神:Honey, too sweet, Teeth are falling ,甜到牙齿快掉了
丫头: you bad teeth. nuo ,,是你牙齿不好吧,来,益达!
厨神:I know, after a meal, chew two ,饭后来两粒!
厨神:You have in mind, follow ,跟我学做饭吧!
丫头:Who are you? 你谁啊,大叔!
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厨神:Honey, be loath to part with or leave ? Don't learn to cook with me舍不得呀? 那就别跟我学做菜了。
丫头:Who said ! 谁说的!(吃东西ing…….)
Wow, so sour, my teeth cannot stand ,where is my yida!哇塞,这么酸。牙齿受不了啊!我的益达呢
厨神:(给益达ing…)
丫头:thinking about how to teach me to cook!好好想想怎么教我做菜吧!
Your Topic Goes Here
厨神:爆炒牛肉,尝尝看Stir-fried beef, Try it!
丫头:嗯,好吃。简单啊,我也能做Delicious! I can do it
厨神:那你试试OK, please