文档介绍：Marketing Planning 市场计划 by
PowerPoint by
XXXXX
University of XXXXX
1
Business Unit Strategic Planning 业务战略计划
Feedback and Control
反馈和控制
治疗仪
2
The Value Delivery Sequence 价值让渡过程
Figure 4-9: Two Views of the Value-Delivery Process
价值让渡过程的两种观点
The Marketing Process营销过程
3
Steps in the Planning Process
计划过程中的程序
The marketing process 营销程序
Analyzing Market Opportunities分析市场机会
Developing Marketing Strategies开发营销战略
Planning Marketing Programs 计划营销方案
Managing the Marketing Effort 管理营销努力
Annual-plan control 年度计划控制
Profitability control 盈利能力控制
Strategic control 战略控制
The Marketing Process营销过程
4
Product Planning: The Nature and Contents of a Marketing Plan 产品计划:营销计划的性质和内容
Contents of the Marketing Plan
营销计划的内容
Executive Summary 执行概要
Current Marketing Situation 当前营销状况
Opportunity and issue analysis 机会和问题分析
Objectives 目标
Marketing strategy 营销战略
Action programs 行动方案
Financial projections 财务目标
Implementation controls 执行控制
5
Sample Marketing Plan: 营销计划案例
Current Marketing Situation 当前