文档介绍：标题:Across-culturalstudyofconsumerperceptionsaboutmarketingethics原文: InternationalgrowthGrowingnumbersofmarketingfirmsareexpectingmoreoftheirprofitstobederivedfrominternationalsales(TopolandSherman,1994).Toalargeextent,suchinternationalgrowthisfore-ordainedintoday'sworld,giventheever-;itmay,infact,guaranteemoreheadachesformarketingmanagers,(1959)includeda``mapofculture''thatincludedtendifferent``messagesystems'',anandHunt(1994),;thus,developinglong-,mitmentandtrustwithbusinesspartners?MorganandHunt(1994,)proposethat``mitmentandtrustdevelopwhenfirmsattendtorelationshipsby...maintaininghighstandardsofcorporatevaluesandallyingoneselfwithexchangepartnershavingsimilarvalues''.Ifthisistrue,corporateethicsareofpivotalimportanceinglobalbusiness,plicatesethicalquestions,becauseanindividual'scultureaffectshis/herethicaldecisionmaking(,1985;HuntandVitell,1986).ThisassertionisalsoconsistentwiththepioneeringtheoryofmarketingethicsbyBartels(1967).Ashestated,``eexpressedinthedissimilarethicalstandardsofthosesocieties''(Bartels1967,).Accordingly,asalsoarguedbyMcDonald(1994),ountforth