金融服务市场营销战略问题[外文翻译].doc

文档介绍：毕业论文(设计)外文翻译题目: 金融营销研究一、外文原文标题:StrategicIssuesforFinancialServicesMarketing原文::banking,insurance,securities,,madeloans,,tosomeextent,,,,today,,allthatwillremainoftheoldindustriesarethenamesofthefoundinginstitutions—?paniesare,afterall,workofprovidersrepresentingseveraltraditionalindustries;-:•Howaretheroleschanginginbanking?Ininsurance?Insecurities?•Whataretheforcesdrivingthischange?•Whatarethecustomerperceptionsineachindustry?•Whataretheindustrytrendsandstrategieswithrespecttoconsolidation?Marketsegmentation?Productdevelopment?Deliverychannels?Thenation'sleadersineachindustryweresurveyedtogatherinformationontheseissuesandwiththatinformation,,thefocusisonthreesubjects:•theforcesdrivingchangeinbanking,insuranceandsecurities;•whatindustrytrendsandstrategiesarelikelytobeinthefuture;•,?Productdevelopment?Deliverychannels?Marketing