文档介绍：the characteristic of the advertising and strategy alignment
原文:
Introduction
The has had a profound impact on strategic thinking because of its ability to anizational cost structures and munication patterns with customers. While the is not a strategy in itself (Porter, 2001), it has e an important consideration when fashioning strategy. One application of the , the web, has particular implications for the strategies of global businesses because web sites are accessible by anyone who has a web browser, irrespective of location.
Advantages of Advertising on the
has e a major and effective medium for advertising and it has be predicted that the online advertising and marketing is  soon going to replace the advertising through traditional medias such as television, radio, newspaper and magazines. Furthermore,there are 10 advantages of online advertising (not in that order) pared with the traditional offline advertising.
1) Wider Coverage The online advertising gives your ads a more wider coverage and this globally wider coverage helps in making your advertisements reach more audiences, which may ultimately help you in getting better results through your online advertising campaign.
2)Targeted pared with offline advertising, online advertising always helps you to reach the targeted audience and this helps in making your campaign more profitable and getting more relev