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网络营销的发展[外文翻译].doc

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网络营销的发展[外文翻译].doc

上传人:问道九霄 2012/3/6 文件大小:0 KB

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网络营销的发展[外文翻译].doc

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文档介绍:标题:Marketing原文:PaperataGlance:Asmulti-merce(.,theabilitytopurchasegoodsandservicesvia,forexample,theWebandthecallcenter)esincreasinglyubiquitous,technology(nowindistinguishablefromtheprocessesitenables),“old”anizationshavemadewiththeWebtodate:“new”-Away:Brand,marketersmustbreakthrough(oftenartificial)anizationsmustplantobecustomer--anizationstooptimizethewaytheytreatcustomersandright-,"cross-channelintegration"plianttrenddujour,andlittlemorethanlip-,fromthecustomer'sperspective,thislackofintegrationisaggravatinganalreadyfrustratingproblemwheninteractingwithmulti-line,multi-anizations,leadingcustomerstowonder,"Whydon'ttheyknowmeHEREwhenI'vealreadytoldthemaboutmeTHERE?"HasChangedtheWorldWell,maybenottheworld,mercialexperimenttoalegitimate,mission-critical,,,%oftotalretailsales(%%overpreviousyears,adjustedforseasonality).Andthat’,,inturn,limitstheabilityoftheenterprisetomotivate(re)-purchasingbasedonthebuyer’spainandneeds-inturn,,andsystematicallythrivingincyberspacehavelagged;notleastofallinthemarketingarena.“Old”MarketingInthebeginning,,paniesdabbledintheWebwithexperimentalwebsi