文档介绍：Wal-mart's low purchasing strategy analysis
Wal-mart has retailers among the world in decades, to first because it take "everyday parity, consistent" low sales strategy. Wal-mart is not modity or some kind modity selling, but all goods at the lowest possible price sales; Not in a land or within a period of time, but is selling perennial sales at the lowest possible price.
Wal-mart retail method usually formulated modities in store, first list of purchase invoice, then investigate the goods ggod in rival store in general retail price, and then in the two prices to determine a middle price as between the retail price of the goods. Wal-mart every Saturday morning to hold managers meeting, if there are stores a goods in other shops report than wal-mart cheap price, pany will immediately, in order to achieve in this region in the retail price of goods within the lowest wal-mart.
wal-mart's low purchasing method
Cheap price, reliable quality, is the petition advantage. Wal-mart In order to obtain and keep this advantage, wal-mart try to depress the purchase purchase price, their goods mainly adopted the following methods:
1 centralized procurement
Centralized procurement refers to a special purchasing agency wal-mart and full-time purchasing personnel, unified responsibility of wal-mart'modity purchasing work. Wal-mart stores subordinate to the responsible only for each product