文档介绍：中国地质大学(武汉)远程与继续教育学院
本科毕业论文(设计)
题目: 论卡地亚的成功
专业:珠宝材料工艺学
摘要
当今社会中,各大奢侈品在国际舞台上争其斗艳,为什么卡地亚能在奢侈品行列中一支独秀,发挥其品牌魅力,使得人们争先追逐,并在国际上享有皇帝的珠宝商的名誉,本文从卡地亚的发展史到其战略方针并结合实例来阐述卡地亚为什么能成功,在各珠宝品牌中脱颖而出。
关键词:国际舞台一支独秀品牌魅力
Abstract
In today's society, the largest luxury goods in the international arena to fight the fight, why Cartier in luxury ranks in a show, play its brand glamour, make people try to chase, and in the munity in Imperial jeweller 's reputation, in this paper the development history from the Cartier to its strategic guidelines and examples to explain why can eed in the Cartier jewelry brand, talent showing itself in the
Key words: Stage; a unique show of international; brand appeal
目录
前言--------------- --------------------------------------------------------------------1
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:经典和创新-------------------------------------------------2
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2、卡地亚战略方针---------------------------------------------------------6
,树立符号----------------------------------------------------------------6
、高端论坛会议-------------------------------------------------6
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,体现责任感-------------------------------------------7
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3、卡地亚的企业文化------------------------------------------------------9
. 品牌精神------------------------------------------------------------------------------9
4、卡地亚和其它品牌相比有什么优势?------------------------------10
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