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文档介绍

文档介绍:TLFeBOOK
Corporate Social
Responsibility
Corporate Social
Responsibility
Doing the Most Good for
pany and Your Cause
PHILIP KOTLER
and
NANCY LEE
John Wiley & Sons, Inc.
Copyright © 2005 by Philip Kotler and Nancy Lee. All rights reserved.
Published by John Wiley & Sons, Inc., Hoboken, New Jersey.
Published simultaneously in Canada.
No part of this publication may be reproduced, stored in a retrieval system, or
transmitted in any form or by any means, electronic, mechanical, photocopying,
recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the
1976 United States Copyright Act, without either the prior written permission of the
Publisher, or authorization through payment of the appropriate per-copy fee to the
Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923,
(978) 750-8400, fax (978) 750-4470, or on the Web at . Requests
to the Publisher for permission should be addressed to the Permissions Department,
John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011,
fax (978) 646-8600.
Limit of Liability/Disclaimer of Warranty: While the publisher and author have used
their best efforts in preparing this book, they make no representations or warranties with
respect to the accuracy pleteness of the contents of this book and specifically
disclaim any implied warranties of merchantability or fitness for a particular purpose. No
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The advice and strategies contained herein may not be suitable for your situation. You
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