文档介绍：T
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Team-Fly®
Enterprise
Marketing
Management
Enterprise
Marketing
Management
The New Science of Marketing
Dave Sutton and Tom Klein
John Wiley & Sons, Inc.
Copyright © 2003 by Dave Sutton and Tom Klein. All rights reserved.
Published by John Wiley & Sons, Inc., Hoboken, New Jersey.
Published simultaneously in Canada.
No part of this publication may be reproduced, stored in a retrieval system, or
transmitted in any form or by any means, electronic, mechanical, photocopying,
recording, scanning, or otherwise, except as permitted under Section 107 or 108
of the 1976 United States Copyright Act, without either the prior written
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Limit of Liability/Disclaimer of Warranty: While the publisher and author have
used their best efforts in preparing this book, they make no representations or
warranties with respect to the accuracy pleteness of the contents of this
book and specifically disclaim any implied warranties of merchantability or
fitness for a particular purpose. No warranty may be created or extended by sales
representatives or written sales materials. The advice and strategies contained
herein may not be suitable for your situation. The publisher is not engaged in
rendering professional services, and you should consult a professional where
appropriate. Neither the publisher nor author shall be liable for any loss of profit
or any mercial damages, including but not limited to special,
incidental, consequential, or other dama