文档介绍：--------------------------校验:_____________-----------------------日期:_____________食堂营销策划方案食堂营销策划方案学校:XXXXXXXXXXXXXXXX专业:XXXXXXXXXXX班级:XXXXXXXXXXXXXXXX姓名:XXXX学号:XX目录市场分析.............................................................................11、目标市场.........................................................................................................12、市场定位.........................................................................................................1二、消费者行为分析.................................................................11、文化因素.........................................................................................................12、社会因素.........................................................................................................13、个人因素.........................................................................................................24、心理因素.........................................................................................................2三、竞争对手分析.....................................................................21、快餐店.............................................................................................................22、校外的小吃.....................................................................................................2营销环境分析——SWTO分析.........................................21、优势..............................................