文档介绍：裂帛网络营销策略研究摘要随着我国经济的持续发展与信息技术的不断革新,一批优秀的服装企业正在利用互联网技术开展商务活动,服装网络营销作为一种新的营销方式和营销理念逐渐被人们所接受。本文即是在服装网络营销发展的社会背景下,对裂帛的网络营销策略进行研究分析。首先利用充足的资料与数据,对服装网络营销的现状与发展作了详尽的概述,运用PEST模型宏观的分析了国内服装网络营销的发展环境:其次,重点分析了“裂帛”的服装网络营销现状与裂帛的网络营销策略;最后运用SWOT模型清晰地展现裂帛网络营销面临的形势,在现状的基础上找出裂帛网络营销存在的问题并提出解决策略,为裂帛的网络营销发展提供参考。关键词:裂帛;服装品牌:网络营销;营销策略 ASTUDY ON LIEBO’WORK MARKETING STRATEGY Abstract With China’Ssustained economic development and innovation ininformation work media has astrong ration intohow people work,learn and play inmost areas model isunable tOfitin the new consumer culture consumer demand,a number ofoutstanding garment enterprise isusing theIntemet to early outbusiness as a new way ofmarketing and marketing concept was accepted by themajority of Intemet users. LIEBO is awell—known Chinese fashion designer brands and alsoappraised by theElectricbusiness munity,”most promising brands of Tmall”.The firstpart ofthis textusing sUfficientinformation anddata,minutely dissected thepresent situationand development work marketing in China,and use PEST model tomacro analysis workmarketing;. secondly,the text selectiveanalysis thepresent situationofLIEBO’S work marketing;finally atall,the text using SWOT model clearly toshow ’workmarketing advantages and disadvantages,then find out existproblems of LIEBO’work marketing andtry tosolveit,toprovide aguide forLIEBO tocarry work marketing. Key words:LIEBO;clothing workmarketing;marketing strategy 目录摘要???.?????????????????..I ABSTRACT.................?...............?.....??.....?..I 第1章绪论?..??.???.?.?..???..?..?.??1 ??????????????????.1 ?????..??一???.???2 ?????一????一。.?...???2 ?????一???????.3 ???????.?一..????????12 ??????????????..12 ???????????.????..12 ?????????????????..12 第二章服装网络营销概述??????????????..14 ??..????????一????..14 ??????.i?????..14 ????..????????????14 2,