文档介绍：果蔬店创业计划书 水果电商创业计划书
果蔬店创业计划书
目录
第一章 实施概要 ····················· 4 1,1、企业概况 ·························· 4 1,2、组员情况 ·························· 4
、产品/服务描述 ······················· 4
、行业及市场 ························· 5
、营销策略 ·························· 6
、融资计划 ·························· 6
、风险及对策 ························· 6
、退出策略 ·························· 6
第二章 企业描述 ····················· 7
、企业介绍 ·························· 7
、企业环境 ·························· 7
、企业前景 ·························· 8
第三章 产品/服务 ···················· 8
、产品背景 ·························· 8
、产品特色和创新 ······················· 9
、产品采购 ·························· 13
第四章 市场分析 ···················· 14
、市场描述 ·························· 14
、 市场环境现实状况综述 ··················· 14
、 市场预计/需求预计 ··················· 15
、 竞争对手概览 ····················· 15
、 本产品的市场地位 ··················· 16
、目标市场 ·························· 17
、目标消费群 ························· 17
、销售战略 ·························· 17
第五章 竞争分析 ···················· 19
、竞争描述 ·························· 19
、集中度分析 ······················· 19
、价值链分析 ······················· 20
、行业生命周期分析 ···················· 20
、竞争战略/市场进入障碍 ··················· 21
第六章 管理团体 ···················· 23 组员分析 ···························· 23
第七章 企业战略 ···················· 24 特色服务 ···························· 24
、更新鲜，更廉价 ····················· 24
、独特地引导消费 ····················· 24
、提供多个多样的服务来针对不一样的消费群 ·········· 25
、深入挖掘水果的特征及消费者的其它需求 ·········· 26
第八章 财务计划 ···················· 26 财务分析 ···························· 27
第九章 关键风险 ···················· 32 怎样降低成本 ·························· 32
第一章 实施概要
一、企业概况
企业名称：某某
创业组员：熊、万、黄、宋
成立时间：
股东股份：四个人平均出资，股份各占25%
主营业务：时令水果，绿色蔬菜，甜品，果蔬汁等
企业地点：某某学院黄金校区内
二、组员情况
姓名：熊、万、黄、宋
性别：女
毕业院校：某某学院
专业：人力资源管理
职位：店长 熊、销售员 万、会计 黄、采购员 宋
三、产品/服务描述
产品介绍：主营时令果蔬，多种甜品，现榨果蔬汁
技术水平：只要熟练全部是简易的操作
新奇独特征：自制的沙拉和现榨的果蔬汁是