文档介绍：汽车市场调查分析(1)
actively carry out the law on civil air defense education, drawn out of the air defense in Pinglianducation, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
一、调研内容
（一）调查目的
1、分析杭州市汽车市场前景，挖掘市场潜力。
2、对杭州市汽车市场进行市场定位。
3、研究现在使用家用轿车人群的心理和购买动机。
4、了解消费者对家用轿车的评价和意见。
（二）调查内容
1、消费者的范围
此次调查范围是杭州市家用轿车使用人群及相关群体，主要是老年人、职业女性、郊区农村消费者、学生等社会阶层的人。
2、消费者的心理与动机
消费者的购买行为对家用轿车行业发展的影响，市场潜力大小。
3、社会因素与市场已素的影响
其他因素对行业投资的影响。
（三）调查方式和方法
主要采用非全面调研的方式，考虑到调查的实际情况，我采取了抽样问卷调查的方式（由本人直接到实地发放问卷并回收），对各个阶层的使用者分别做了调查，每个单位60份问卷。我主要采用下面几种方法：
1、分群抽样
按照不同的消费群体进行分群，如高中在校学生为一个群体，老年人为一个群体，按照各群总人数占总数的百分比选择每群的样本数。其各群样本在总样本中的比例对应各群总人数占总数的百分比。
2、分层随机抽样
把调查总体按照不同消费群体进行分群后，在各群中用纯随机抽样形式抽取样本进行调查。
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively carry out the law on civil air defense education, drawn out of the air defense in Pingliang city Building under easy fare, daily special inspection and regulation, overfulfilled the province upper and lower knots of up to 500,000 yuan fee collection tasks. 5, further standardize internal management, improve staff quality. Adhere to the
actively car