文档介绍：白沟项目全程策划报告 The whole idea field munication 惹目地产顾问机构 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 【目的】【目的】项目定位的问题如何营销的问题项目定位的问题如何营销的问题 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 【目录】【目录】第一部分市场启示第二部分项目解析第三部分项目定位第四部分产品建议第五部分策略第六部分附件 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 市场启示 Market interpretation 第一部分开启多角度观察模式开启多角度观察模式 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 【宏观角度】新政住建部:国五条(非本地居民三套房暂定贷款) 国五条一年期存贷款利率上调个百分点利率上调北京、深圳、上海广州、厦门、宁波南京、福州、杭州限购令政府调控决心明显,宏观形势尚不明朗政府调控决心明显,宏观形势尚不明朗?房价上涨减缓,成交速度相对下降,说明对白沟市场略有影响,但影响不大?当地已基本落实二套房贷政策,但根调查走访回馈,政策效应相对薄弱,说明客群主体不受政策影响?伴随限购政策的出台,白沟未来房地产走势并不明朗,要求本案具有风险可抗性?房价上涨减缓,成交速度相对下降,说明对白沟市场略有影响,但影响不大?当地已基本落实二套房贷政策,但根调查走访回馈,政策效应相对薄弱,说明客群主体不受政策影响?伴随限购政策的出台,白沟未来房地产走势并不明朗,要求本案具有风险可抗性 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile . Copyright 2004-2011 Aspose Pty Ltd. Copyright 2004-2011 Aspose Pty Ltd. 中心区【中观角度】津保路友谊路团结路五一路京白路富民路富强路国际箱包城白沟服饰广场箱包交易城小商品城五金机电灯饰建材城北环路镇政府白沟汽贸汽配城工业园白沟公园理想城滨水路爱上城规划区商业区【北移东扩】 Evaluation only. Evaluation only. Created with Client Profile . Created with Client Profile .