文档介绍：可口可乐驻烟高校大学生营销策划实战大赛-1- 目录一、背景分析····················································································· 2 二、市场特征····················································································· 3 三、竞争对手分析··············································································· 4 (一)百事可乐··············································································· 4 (二)康师傅·················································································· 5 (三)王老吉·································································