文档介绍：News Report
Key words: Innovation, Sports, Education
Chinese phone brands dial up efforts to go global
China’s smartphone makers were out in force at the Mobile World Congress in the Spanish city of Barcelona last week, demonstrating that they are not just fast adopters, but innovators as well. They hope that cutting-edge technology will take them global.
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For years, Chinese phone makers served in the shadows as manufacturers for Nokia and others. Everything changed after Google introduced Android in 2008. The inexpensive and customizable mobile operating system, an answer to Apple’s status-quo–shattering iPhone, made it possible for any pany with some savvy to develop a worthy alternative.
In no time, panies shifted their strategies from churning out white-label devices for others to building brands for themselves.
Gradually they have won over Chinese consumers. Local names displaced iPhones and Samsung Galaxy devices by market share in 2016, according to International Data Corporation (IDC). They have done so by going steadily up-scale, employing vast works, and speeding up packing the bells and whistles.
For instance, the current Chinese market leader, OPPO, made features like rapid charging, low-light photography and 6GB memory standard (the iPhone still lacks quick charging). OPPO is now focusing its energies on the camera, targeting selfie-obsessive youngsters, as well as amateur snappers.
In Barcelona, OPPO unveiled what it calls its most advanced mobile photography technology yet. Its “go five times further” tagline at the Mobile World Congress referred to an optical zoom technique bines telephoto and wide-angle lenses and a specially designed prism with software to achieve a 5x zoom effect.
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