星巴克英文简介.ppt

文档介绍：12/26/2017
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Roaster and retailer
Whole beans and and ground coffee, tea and spices
Seattle’s Pike Place Market
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the sea-featuring a twin-tailed siren from Greek mythology
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Live coffee
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the Coffee itself
Starbucks prided itself on offering what it believed to be the highest-quality coffee in the world. To enforce its exacting coffee standards, Starbucks controlled as much of the supply chain as possible—it worked directly with growers in various countries of origin to purchase green coffee beans.
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Service
“our goal is to create an uplifting experience every time you walk through our door” explained one president.
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Atmosphere
It’s not unusual to see ing to Starbucks to chat, meet up or even work . They’re a neighborhood gathering place, a part of the daily routine. Get to know them and you’ll see: Starbucks are so much more than what they brew.
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