文档介绍：本科毕业论文
外文翻译
原文
Integration of CRM and ERP in merce
Environment
Jiang Yanjing
College of Economic and Management
China Three Go rges University
Yichang, China
rycf@
Abstract—This paper studied the Integration of Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) under merce (EC) environment by analyzing the relationship between CRM and ERP and their different contributions for enterprises. It is pointed that their integration will be a trend for enterprises in future petitive environment .Finally it was discussed on the manners of their integration and supporting technical means.
Keyword: Customer Relationship Management; Enterprise Resource Pplanning; merce; integration
I. INTRODUCTION
Customer Relationship Management (CRM) is a new type of management system aimed at improving the relationship between enterprises and customers. Enterprise Resource Planning (ERP) is a kind of Business management practices and systems. They are all emerging in recent years. Through
the implementation of ERP, the internal and external resources of enterprises will be digging deeply for use in the basis of reform, and their every management aspect for production, supply, marketing, man, financial, and material will puterized, integrated and pletely, so ERP system has increasingly e a powerful management tool. With the development of information technology and management idea, it bine ERP and CRM to form an integrated enterprise information system, in order to make business flow more coherent and enhance enterprise’s business-to-market responsiveness petitiveness. So it is outstanding question in need of being resolved urgently that How to essfully integrate these two systems and let them run effectively.
II. TROUBLES BEFORE INTEGRATION
A. What Is CRM and ERP System
The earliest CRM was developed from the software used by the Front Desk sale staff, and therefore it was known as the Front Desk office software (Front Office). Now, CRM has been