文档介绍：本科毕业论文(设计)
外文翻译
原文:
E-Supply Chain Management in Business Marketing Management--A Case Study of AUX
Abstract:This paper selects a famous electricity meter manufacture--Ningbo AUX Group the research on E—Supply chain management in business marketing management. The research starts with an overview of pany,followed by a critical description of qualitative methodology of in—depth,personal interview,and the ,environment analysis mainly from macro and micro aspects is that,the supply chain management are examined from the theory of Value Chain,including inbound logistics,operating,outbound logistics,marketing and sales,service,procurement,selling,technology development and human resource management these nine aspects.
Key Words :E—supply chain management;Business marketing management;Value chain; Case study
1 Introduction
Business marketers serve the largest market at all:The dollar volume of transactions in the industrial or business market significantly exceeds that of the ultimate consumer , special challenges and opportunities confront the marketer who intends to serve the needs anizations rather than —to—business customers represent a lucrative plex market worthy of separate analysis(Hutt & Speh,2004).A pany,Ningbo AUX Group selected for this research on E-Supply chain management in business marketing reason is that the author wants to gain insights of how pany developed from such a pany with approximately RMB 200,000 debts and eight staffs, to be a giant with total assets of RMB billion and staffs of around within 18 years.
2 Overview of AUX
Ningbo AUX Group one of the typical enterprises in China Electricity meter industry, with total assets of RMB billion and staffs of around 1, 2003, AUX was awarded China Top 2005, AUX had￥425 million sales from electricity meter,taking up 20%of market share of electricity meter and 25