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战略管理过程【外文翻译】.doc

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战略管理过程【外文翻译】.doc

上传人:问道九霄 2012/4/11 文件大小:0 KB

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战略管理过程【外文翻译】.doc

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文档介绍:本科毕业论文(设计)
外文翻译
原文:
The Strategic Management Process
What does a strategic management process look like? The approach described below is suggested as a guide:
1. Agreement on and initiation of the strategic management process.
2. Identification and clarification of anization’s mission, objectives, and current
Strategies.
3. Identification of anization’s internal strengths and weaknesses.
4. Assessment of the threats and opportunities from the external environment.
5. Identification of key constituents/stakeholders and their expectations.
6. Identification of the key strategic issues confronting anization.
7. Design/analysis/selection of strategy alternatives and options to manage issues identified in step 6.
8. Implementation of strategy.
9. Monitoring and review of the strategy’s performance.
Step One: Agreement on the process.
The first step in the strategic management process is to get agreement—not only to carry out the process but also to get agreement on how and when and by whom it will be carried out.
Since the strategic management process is not a one-shot exercise, commitment to the long haul is vital; mitment, the exercise will be sterile and likely regarded as a waste of time.
Who should be included in the strategic management process? At least three different types of individuals should be considered for inclusion: anization’s top decision-makers a