文档介绍：242|-;moreprecisely,•firmingtheexistenceofscaleeconomiesthispaperlooksatthecorporatestrategiesofsmallerfirms,butfirstitisnecessarytoclarifywhatwemeanby''smallerfirms".Inanymarketforanygoodwhereeconomiesofscaleexistinitsproduction,firmssmallerthantheoptimumcould,ifnonon-scaleproblemsexist,beatacostand,petition,,inthemotorindustrytheterm"smaller""Smaller"FirmsAswellasthemassproducedmotorcar,,the"quality"carmadebymediumsizedfirms,"firms"panies;secondly,randtouringcar,petelessdirectlythandothe"quality"carswiththeproductsofthemassproducers;thirdly,theproductsofthesportscarfactoryorworkshop,entricaffluentcustomer,ecustomer,"better"thanthoseofthemassproducer,evenifthisclaimcanbeshownasdifficulttosubstantiateintermsofthenormaldefinitionofa"bettercar".Thesecondgroup,byappealingtothewealthiestmembersofsociety,peteonprice,ost-,Rolls-Roycenowpricescarsinrelationtodemandratherthaninrelationtocost-plus,panySmallerFirmsintheMotorIndustry|243toincreaserelativeprices,,althoughthisgroupofproducersoperateinalesspriceconsciousmarket,eelasticityofdemand,,thenumberofveryaffluentandpriceinsensitivecustomersvariesfromtimetotime,,espersefall,esisthroughthe"eeffect"-Royce-typefirm,.,afirmforwhichthereisaninfinit