文档介绍：外文题目: The Study of Development Strategy for Bank work through the Analysis of Inter-regional Financial work
出处: Lecture Notes puter Science, 2009
作者: Jae Weon Hong, Won Eui Hong, and Yoon sik Kwak
原文:
Abstract.
This study attempts to shed light on the factors that influence the locations of bank branches in establishing a bank's work from the angle of work analysis. Whereas the previous studies analyzed the locations of bank branches on the basis of their geographical characteristics and image,the significance of this study rests upon the fact that it endeavors to explore the location factors from a new perspective of the movement path of financial customers. For this analysis, work between administrative districts, which form the fundamental unit of a location, was analyzed based on the financial transactional data. The important findings of this study are as , in conformity with the previous studies, the e level, the spending level, the number of businesses, and the size of workforce in the pertinent region were all found to influence the size of a bank’s market. Second, the centrality index extracted from the analysis of work was found to have a significant effect on the locations of bank branches. In particular, the degree centrality was revealed to have a greater influence on the size of a bank’s market than does the closeness centrality. Such results of this study clearly suggest the needs for a new approach from the perspective work in furtherance of other factors that have been considered important in the previous studies of the work strategies.
Keywords: work strategies,bank branches
1 Introduction
Recently, domestic banks have been opening new branches to petitive sales strategy. The rapidly increasing number of new branches verifies this claim. For example, by July of the financial year of 2007, the number of the newly established branches of several banks are the followings: 39 of the Industrial Bank of Korea, 38 of the National