文档介绍：该【英汉翻译广告英语的翻译 】是由【wyj15108451】上传分享，文档一共【28】页，该文档可以免费在线阅读，需要了解更多关于【英汉翻译广告英语的翻译 】的内容，可以使用淘豆网的站内搜索功能，选择自己适合的文档，以下文字是截取该文章内的部分文字，如需要获得完整电子版，请下载此文档到您的设备，方便您编辑和打印。TranslationofAdvertisingEnglishfromEnglishtocontents目录TheLanguageCharacteristicsofAdvertisingEnglishTranslationPrinciplesofAdvertisingEnglishTranslationTechniquesforAdvertisingEnglishcontents目录CommonproblemsinadvertisingEnglishtranslationAnExampleAnalysisofAdvertisingEnglishTranslationTheDevelopmentTrendsofAdvertisingEnglishTranslation01TheLanguageCharacteristicsofAdvertisingEnglishEmphasisonimpactAdvertisingEnglishoftenuseswordsthatareimpactfulandattentiongrabbing,suchas"revolutionary","exclusive",and"unbeatable"MethodologicallanguageplexideasinasimpleandengagingmanagerForexample,"yourskin'sbestfriend"isametaphorforaproductthatisgenreontheskinVividimageTocreateastrongemotionalconnectionwiththeaudience,advertisinglanguageoftenusedVocabularycharacteristicsShort,consistentsensesAdvertisingEnglishtypicallyusesshort,punchysensestoreceiveaclearmessagequicklyActivevoiceTheactivevoiceisoftenpreferredinadvertisingEnglishtogiveasenseofactionandimportanceTranslationTranslationisagraphicaltechniqueusedinadvertisingEnglishtocreateamoreinterestingandattentiongrabbingsentencestructureSyntheticfeaturesRheologicalfeaturesAdvertisingEnglishoftenuseshyperbole,ortheuseofaggression,toemphasizeapointorcreateastrongemotionalresponsePersonalizationPersonalizationistheattributeofhumancharacteristicstonon-humanthings,oftenusedinadvertisingtomaketheproductmorerelevantandemotionalParallelismParallelismistheuseofsimilarstructuresorpatternsinlanguagetocreatebalanceandrhythm,oftenemployedinadvertisingslogansortaglinesHyperbole02TranslationPrinciplesofAdvertisingEnglishInadvertisingEnglishtranslation,,thebrandimageandcharacteristicsoftheoriginaltextshouldbemaintainedtoensurethatthetargetaudience',:Inthetranslationprocess,:InadvertisingEnglishtranslation,uratelyconveyed,includingkeyinformationsuchasproductfeatures,functions,prices,:Duringthetranslationprocess,