文档介绍：2014高考英语阅读理解系列训练(1)及答案
社会生活类---[2012·广东卷]
Sports account for a growing amount of e made on the sales mercial time by panies. Many panies have used sports to attract viewers from particular sections of the general public, and then they have sold audiences to advertisers.
An attraction of sport programs for the major U. S. panies is that events are often held on Saturday and Sunday afternoons—the slowest time periods of the week for general television viewing. Sport events are the most popular weekend programs, especially among male viewers who may not watch much television at other times during the week. This means the works are able to sell advertising time at relatively high prices during what normally would be dead time for programming.
Media corporations also use sports to mercial sponsors that might take their advertising dollars elsewhere if television stations did not report certain sports. The people in the advertising departments of major corporations realize that sports attract male viewers. They also realize that most business travelers are men and that many men make family decisions on the purchases puters, cars and life insurance.
Golf and tennis are special cases for television programming. These sports attract few viewers, and the ratings (收视率) are unusually low. However, the audience for these sports is attractive to certain advertisers. It is made up o