文档介绍：山东交通学院
2015届毕业生毕业论文(设计)
题目:电子商务企业自营物流模式研究
院(系)别交通与物流工程学院
专业物流工程
班级物流113
学号 110512320
姓名张超
指导教师张远
二○一五年六月
摘要
随着人民生活水平的不断提高,更多的消费者开始逐渐趋于在网上购物。对于电子商务企业而言解决物流问题变得尤为的重要。然而传统的物流外包已不能满足消费者的多样化需求。电商企业开始找寻新的发展出路——自营物流。本文借鉴了大量国内外相关最新文献数据,并根据我国自营物流现状,对我国电商自营物流进行了详实严密的分析。
首先,本文从电子商务物流理论入手,阐述了我国电商自营物流发展现状,随后,对我国电商自营物流进行SWOT分析,通过缜密的分析和系统的研究,对我国自营物流现状、机遇与挑战进行探讨,并提出自营物流应当采取的相应战略方向。最后结合京东商城的自营物流,为其他电子商务企业开展自营物流提供更好的方向。
关键词:电子商务,自营物流,发展现状,SWOT分析,发展战略
Abstract
With the continuous improvement of people's living standard, more and more consumers begin to tend to shopping on the .It e especially important to solve the problem of logistics for merce ,traditional logistics outsourcing cannot meet the diverse needs of the consumers .panies began looking for a new development way —— self-conducting logistics. In this paper,a large amount of data related to the latest literature at home and abroad and according to status quo of self-run logistics in our country,to our country electricity self-conducting logistics has carried on the detailed analysis.
First of all, based on the general study of logistics,this paper expounds electricity self-conducting logistics development present situation. Then, SWOT analysis was used to our country electricity self-run logistics,through careful analysis and system research,the current situation of the self-run logistics of our country, discusses the opportunities and challenges,and put forward own logistics should take the corresponding strategic direction. bining with jingdong mall’s self-run logistics,other electronic business enterprise to carry out the self-run logistics to provide the better.
Key words: merce,Self-conducting logistics,The development present situation, SWOT analysis, Development strategy
目录
前言 1
1绪论 2
2
2
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2电子商务物流的基本理论 4
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3电