文档介绍：该【品牌店长手册 】是由【天随人愿的夏天】上传分享，文档一共【77】页，该文档可以免费在线阅读，需要了解更多关于【品牌店长手册 】的内容，可以使用淘豆网的站内搜索功能，选择自己适合的文档，以下文字是截取该文章内的部分文字，如需要获得完整电子版，请下载此文档到您的设备，方便您编辑和打印。目录第1章服务笺言..........................................................4第2章你是专卖店店长................................................................................................................5店长应当具备的条件...................................................5第3章店长岗位描绘.........................................................7第4章店长工作内容........................................................................................................................8营业前...............................................................8营业中...............................................................8结束营业............................................................................................................................9销售计划的含义.......................................................9制定销售计划时的应注意事项...........................................9销售计划的实施与管理............................................................................................................................................................................11物流................................................................11权衡标准............................................................11货架排列合理化......................................................11货物排列有序化....................................................................................................................12信息资料的收集整理..................................................12信息资料的统计、查问和剖析..........................................12每天必读报表........................................................12第5章店长详细工作事项......................................................................................................................14开会目的:...........................................................14开会重要性:.........................................................14开会内容:........................................................................................................................15商品库存....................................................................................................................16店员培训............................................................16店员评估............................................................18店员奖罚............................................................19班表编制..........................................................................................................................21POP形象布局........................................................21店内卫生............................................................23店内设备............................................................24店面安全..........................................................................................................................24报表编制的要求......................................................24销售日报表编写要点..................................................25调拨单的使用要点....................................................25销售时间报表(附后)................................................26销售日报表(附后)..................................................26销售周报剖析表(附后)..............................................26销售月报表(附后)..................................................26库存月报表(附后)..................................................26损益表(附后)......................................................26赏罚记录表(附后).................................................26补货明细单(附后).................................................26退货明细单(附后).................................................26盘存调整表(附后).......................................................................................................26收货步骤............................................................26转货/出货步骤.......................................................27清点步骤............................................................282次货................................................................29复查表................................................................................................................................30推广的种类..........................................................30推广期间注意事项....................................................31推广后............................................................................................................................32客户分类及服务(见服务手册)........................................32客户流量及成交率.....................................................32客户资料(客户注册表)............................................................................................................33销售平衡及剖析......................................................33日工作计划单........................................................34第6章专卖店财务管理......................................................(资本,费用,单据)........................................................................................................35投资决议............................................................35进货流程............................................................36销售流程............................................................36销售流程............................................................38第7章投诉及盗窃应付..................................................................................................................................................................................42第8章市场检查......................................................................................................................................................................43第9章个案剖析................................................................................................................................................................................................................................453第1章服务笺言服务笺言Dountootherswhatyouwantotherstodountoyou!你希望别人对待你的,你就去这样对待别人!Yourattitudeaffectsotherswhichin’,,也会反转来影响你。你需要推动一个有利方向的涟漪,以获得积极正面的成果。(涟漪效应)第一条,客户的需求永远是正确的;第二条,如果顾客有错,请参照第一条。历貺蔼鄴镝憶椏鸸攆鴆貨蕘狯锥飴。4