文档介绍：BOSTON WEB MARKETING CONSULTING
Easy Search Engine Optimization (SEO) Tips and Advice
As featured in The Search Engine News () of December 6, 2002
Following is a short (okay, maybe not so short) list of things you can do — right now and without paying someone hundreds of dollars — to help your pages place higher monly used search engines such as Yahoo, Google, Altavista, and Lycos.
What I can't put in these tips is the experience and expertise that a trained search engine optimization specialist can bring to your project. Knowing how to define a set of achievable keywords, optimize (rewrite, if necessary) pages, network for links, and map out a strategic plan are things you can't put into a "how to" list. Having years of web design and site administration experience can help too, as can years of working on the web to provide valuable marketing solutions to clients.
Before you go any further, understand that you should not optimize any one page (including your home page) for more than five or six keyword phrases. Trying to optimize for more will only dilute the effectiveness of your pages. Instead, identify other pages on your site that can be optimized for different sets of keyword phrases.
Don't expect to be able to score with single-word keyword phrases (such as, "travel" or "software") unless you are one of the most visited sites on the . It just won't happen. Converse