文档介绍：No matter how busy have you a cup of coffee
演讲人:陈梦涵王涵玉
Foreword
pany invented in 1938 , the world's first cup of instant coffee , Nescafe and named by the love of many people in the West . It sold in China began in the 1980s , young, energetic urban consumers love Today , Nestle coffee has e the Chinese market, and even the world 's leading instant coffee brand higher visibility of the brand in the Chinese market has been formed . The Nescafe television advertising in China , in 1989 , " tastes great " classic slogan household . Nescafe Red Cup has e the fashion, trend, or a romantic pronouns。
The origin of Nescafe
Nestle with their own name for the brand name, but its name in English but "comfortable settled meaning of " and " snuggle" . The specific meaning of its name , naturally with the English the same root , "Nestle" linked , Nestle pattern works as an icon , again reminiscent of Nestle products for babies, loving mothers and health and nutrition。
内斯特尔用自己的名字为品牌名称,但其英文名称的意思是“舒适安顿下来”和“依偎”。其名称的具体含义,自然与英语同根生, “雀巢”挂钩,以雀巢作为一个图标,又让人联想到婴儿,母亲和保健营养的雀巢产品
LOGO
“Nestle”的意思是“小小鸟巢”,这个温馨的鸟巢作为雀巢公司的标志,深受消费者熟悉和喜爱,它代表着雀巢公司的理念:关爱,安全,自然,营养。作为全球最大的食品公司,雀巢秉承一贯的理念和原则,以人为本,以质量为重,为世界各国的消费者提供优质食品,带来美好的生活。
"Nestle" means "little bird's nest", the warm nest as a sign of Nestle, consumers familiar with and the affection, it represents the Nestle's idea: love, security, natural, nutrition. As the world's biggest panies, nestle uphold the concept and principle, it is with the person this, take the quality as heavy, to the world of customers with high-quality food, bring the good life.
The coffee Class Products
Nescafe 1 +2
Nescafe 1 +2 espresso
Nescafe Ice 1 +2
Nestle Coffee Mate
Nestle Gold Medal coffee
NESTLÉ ino
Nestle Yunnan coffee gift box series
NESTLÉ Coffee Gift Box
Nestle coffee cup of installed
The Nescafe alcohol product 100 % pure coffee
Analysis of Nestle coffee products
Product performance : the selection of the finest quality coffee beans as the main raw material,