文档介绍：英语广告的语言特征
Abstract
With the development of global economy and the increasing economic and cultural exchange with foreign countries, advertising not only is a way of propagandizing and transmitting information, but also has e a global form munication. As a specific career of advertisements, the language can express the ideas by print, radio, TV or . Excellent advertisements need the support of good advertising languages. Since English is one of the most widely used languages in the world, the study of English advertisements has e a necessity. Analyzing the language features of English advertisements has great instructive and practical significance. From a linguistic angle, this paper uses abundant English advertisements copies, presents an analytical study of the language features of English advertisements from lexical, rhetorical, grammatical, pragmatic aspects.
This paper will be presented in six parts. The first part is the introduction and the last conclusion. The focus of the paper is laid on the four middle parts. The second part analyzes the lexical features of English advertisements from the aspects of part of speech, word formation and implied meaning. The third part explains the rhetorical features from lexical, syntactic and ic stylistic devices. The fourth part is grammatical features, which expounds at the phrase, sentence pattern, voice and tense levels. An