文档介绍：Everything you always wanted to know
about Google…But were afraid to ask
Paris, December 2008
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December 2008 • Everything you always wanted to know about Google…• 2
Google key ess factors : Web specific ?
work effects Data mining
• Ability to easily grow at • The utility of a good or a • The web offers the
marginal costs service varies with the opportunity to exploit and
• Applied to infrastructures : number of users analyze a very large
ability to adapt its size to • The reach of a critical amount of data
high load & volumes mass of users constitutes • Users’ behavior can be
• Applied to business a significant barrier to the analyzed to create
models : ability to entry izing value
ize millions of users
Openness Cocreation Business model
• The traditional walled • Non-traditional actors • Advertising is not a market
garden1 media strategy e part of the value but a business model
es irrelevant chain • Any market that attract
• Content and services must • Users, content creators advertising is a target for
be open and interoperable and external developers Google
to favor audience are given the tools to
circulation create new markets and
enrich services
work or portal which offers only its own content or services to users ..…….
December 2008 • Everything you always wanted to know about Google…• 3
1 Why won’t Google be affected by the crisis ?
2 Why is Google trying to change the mobile world ?
3 Why isn’t YouTube a content portal ?
4 Why does Microsoft fear Google ?
5 How Google wants pete with Facebook ?
6 Why is Google buying satellites ?
7 How does Google buy traffi