文档介绍：Realizing the Full Potential of Mass Market Mobile TV
Alcatel-Lucent Mobile Broadcast
April 15th, 2008
Mobile TV & Video Summit @ NAB Show, iHollywoodForum
Agenda
Mobile TV market potential
Broadcast Mobile TV: why DVB-SH?
Towards Mass Market Mobile TV
Ongoing DVB-SH projects / pilots
1
Mobile TV market potential
Unlimited Mobile TV: Everywhere and on every device
PC
TV
Handheld
TV
Vehicular
TV
Outdoors
Indoors
On the
Road
A key enabler for multi-screen mobile TV
Mobile TV: still nascent but a reality today
Over 220 operators have already launched mobile video services, ~110 Live TV (+40 in 12 months)…
International (MobiTV sources)
Started Nov 03
3M subs in October 07 (+1M in 6 months)
Retail (ATT 06) monthly fee $
Unicast 3G
KOREA
Launch May 05 (S-DMB), Dec 05 (T-DMB)
subs (S, Dec. 07)
receivers (T, Dec. 07)
~50% vehicular/GPS (T)
Average consumption: > 50’ per day
Monthly subscription (S): €5-€10
Broadcast
ITALY (Tre sources)
Started June 06
850k subscribers (Jan. 08)
~10€/month (average)
Broadcast
JAPAN
Launch March 06
1 out of 2 handsets sold in Japan is MTV ready (Oct. 07)
phones purchased (Sept. 07) (. 6% mobile ration)
receivers put on the market (Nov. 07)
Broadcast
FRANCE
Orange: ~1M subs with Mobile TV option (Dec. 07)
SFR: ~350k subs with Mobile TV option (Jan. 08)
6 to 12€/month options
Unicast 3G
USA (Verizon sources)
Started March 07
280k MediaFLO subscribers (August 07)
$15-$25/month (basic / select)
Broadcast
265 million vehicles
***@4% Vehicular Video ration
10 Million Vehicular subscribers
16 million new vehicles per year
6% e mobile video subscribers yearly
(1)Retail 80% & OEM 20% in 2008
changing to Retail 20% & OEM 80% in 6 years
Reference ARPU
(2)$20/month
The Mobile TV Market in the USA Market Size estimates for 2012
Vehicular
(1) Morgan Stanley & Goldman Sach Reports on Sirius/XM
(2) Verizon Mobile TV($15) for 8 channels, Sirius/XM Satellite Backseat TV ($7 Video +$13 Basic