雅诗兰黛品牌展示[精].ppt

文档介绍：The Estee pany was founded in 1946,New York,by Josefh Lauder and Estee Lauder.
History
Product
Promotion
Counters afterwars founder estee lauder lady initiated by “shopping bestowment “way.
Own member system.
Launching a new series every 2 years.
Advertising
Entered China advertising is mainly fashion magazines.
Not only use advertisement also use mouth multi-means to promote their products.
Use of stardom is pany’s consistent style.