文档介绍：绵阳师范学院
本科生毕业论文(设计)
题目平昌县农产品营销渠道现状调查及分析
专业农村区域发展
院系商学院
学号
姓名杨小青
指导教师曾国良教授
答辩时间二○一一年十二月
论文工作时间:2011年 5月至 2011年 12月
平昌县农产品营销渠道现状调查及分析
学生:杨小青
指导老师:曾国良
摘要:我国是一个农业大国,2004年至2009年连续六年发布以“三农”为主题的中央一号文件,强调了“三农”问题在中国的社会主义现代化时期“重中之重”的地位。中央一号文件重要特点之一是从为农民增收创造必要外部条件的角度,提出了开拓农产品市场,增加对农民和农村投入,以及深化农村改革的政策措施。在市场经济环境下,农产品营销问题直接关系到农业发展的规模与方向。自农村实行产业化发展以来,在农产品销售过程中形成了多种适应性较强的销售渠道,使农产品流通的市场化水平不断提高,但是这些渠道在某些方面还存在一定的现实问题。当前国内对销售的研究大部分都局限于工业企业领域,而对农业领域的研究很少涉及,对某一地区的农产品营销的研究就更为少。本文对平昌县的农产品的营销渠道的现状进行分析,找到适当的办法提高营销渠道的能力,对增加农民收入,促进农村产业化发展都有重要的意义,并推进该县农业现代化、市场化、国际化的发展。
关键词:农产品;营销渠道;调查分析
Investigation and Analysis of Agricultural Product Marketing Channel in pingchang County
Undergraduate: Yang Xiaoqing
Supervisor: Zeng Guoliang
Abstract:China is a large agricultural country, six consecutive years from 2004 to 2009 publication to "San Nong" file, the theme of the first Central, stressed the "three rural" problem in China's socialist modernization period "top heavy" position. Central first, one of the important features from the farmers ' point of view to create the necessary external conditions, presented open up markets for agricultural products, increase inputs for farmers and rural areas, as well as policy measures to deepen rural reforms. In the context of a market economy, marketing of agricultural products is directly related to the scale and direction of agricultural development. Since the development of rural industrialization, agricultural marketing in the process of forming a variety of Adaptive strong sales channels, marketing of agricultural products circulation level continues to improve, but these channels in some areas, there is a real question. Current research on domestic sales are mostly confined to the field of industrial enterprises, and agricultural research in the area rarely involved, on a given area of study on the marketing of agricultural products is even more limited. This article on pingchang County conduct an analysis of current situation of the ag