文档介绍：*
花香茉莉茶满榕城
——***茶网络营销
参赛主题:网络营销与策划主题赛
参加团队:**大学福如东海团队
指导老师:**
团队成员:** ** ** **
目录
一、项目简介
选题背景····························································3
***茶网络营销分析···············································4
***茶网络营销分析市场SWOT································ 5
················································ 5
················································ 6
二、我国***茶市场分析
***茶行业分析··················································· 6
现阶段***茶市场形势············································· 7
***茶市场容量需求·············································· 8
未来市场预测及投资分析············································· 9
三、**市***茶企业营销现状及问题分析
**市***茶产业的优势·········································· 10
**市***茶企业营销存在的问题································· 10
**市***茶营销对策··············································11
四、***茶项目营销方案
**闽蜜香公司简介·················································13
***茶市场STP分析··············································
14
***茶市场4C分析··············································· 18
五、***茶项目的网络推广策略
总体策略······························································21
策略诠释······························································21
品牌文化策略························································· 22
网络营销实施························································· 23
六、财务分析
股本结构······························································ 28
资金来源与运用······················································· 28
3. 财务报表····························································· 29
4. 投资回报····························································· 30
5. 潜力分析····························································· 30
七、项目风险与控制
政策风险与对策······················································· 31
市场风险与对策······················································· 32
经营风险与对策······················································· 32
附录一:***茶项目消费者问卷调查································· 33
附录二:***茶消费者年龄