文档介绍：BUSINESS WRITING
Lecture Nine
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1. What is an offer?
mon sense of offer is an expression of willingness to contract on certain terms, made with the intention that it shall e binding as soon as it is accepted by the person to whom it is addressed.
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2. What is a counter offer?
A counter-offer occurs when the offer made is not satisfactory but there is a chance to consider another set of terms, namely, conditions on prices, quantities, etc. For example, I may offer you 4$ per unit, each unit being one bottle of some chemical product. You might counter this offer by offering two units for $7, thus saving the buyer 50 cents per bottle if he buys more
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Buying a certain product is a certain decision, and the price you pay is important. You don’t want to pay too much for a certain product, but you need to pay what it is worth on today’s market. If you offer too little, will the owners simply ignore you e back for further discussion? A counter offer changes the range originally given and starts a new business conversation. In fact, a counter puts an end to the original offer and might possibly start a new business negotiation.
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Objectives
To learn ways of making offers and counter offers.
To learn useful terms and expressions used in this unit.
To practice writing letters for offers and counter offers.
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The kinds of offer (1)
Offer Without Engagement
An offer without engagement is not a promised indication made by an offerer. All offers without engagement have some reserved conditions, such as “subject to our final confirmation”. Generally, such an offer is not binding to the offerer. It is more flexible, thus making it possible for the offerer to get favorable conditions by adapting himself to the changing market and choose the best chance of reaching an agreement.
Useful Information
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Sample 1
Dear Sir/Madam,
Thank you for your interest in our Garment displayed at the Southeast International Trade Fair. We are sending you illustrated catalogues a