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Peter Chou
CEO
June
Disclaimer
This presentation and release contains “forward-looking statements” which may
include our future results of operations, financial condition or business prospects,
are based on our own information and from other sources.
Our actual results of operations, financial condition or business prospects may differ
from those expressed or implied in these forward looking statements for a variety of
reasons, including risks of market condition, supply chain, market demand, and our
ability to maintain a high quality products delivery.
The forward-looking statements in this release reflect the current belief of HTC as of
the date of this release and HTC undertakes no obligation to update these forward-
looking statements for events or circumstances that occur subsequent to such date.
2
Introduction
3
Mobile Convergence
Voice Centric
/ 3G / Devices
Data Centric
Handset
Smartphone
PDA
Notebook /
Netbook
Internet + Push Email
+ Multimedia + Office + Messaging
PDA Phone
HTC Focus
4
Innovation Breakthrough
Apr 98
World’s first Palm-Size PDA
May 00
Compaq iPAQ Pocket PDA
May 02
World’s first color wireless PDA
Oct 02
World’s first Smartphone
Aug 05
World’s first 3G PDA phone
May 06
HTC TyTN World’s first Tri-band UMTS PDA
HTC
Touch
Jun 07
May 08
HTC Touch Diamond
Sept 08
HTC Dream
World’s first Android phone
Feb 09
HTC
Magic
5
At the Forefront of Technology & Innovation
“World’s First” in Adopting New Technologies
“World’s First” in Product Innovation
First to use Intel StrongArm processor, LTPS LCD, and lithium polymer battery (1999)
First to use TI OMAP and Samsung ARM 9 ()
First to use Intel Bulverde 520 MHz ()
First to combine Blackberry and Windows Mobile OS together()
Continuous first to deliver Windows Mobile devices
First Microsoft color Pocket PC ()
First Microsoft wireless Pocket PC and powered Smartphone ()
First Microsoft Smart Music Phone ()
First Microsoft 3G PDA Phone ()
First Microsoft tri-band 3G PDA Phone and 3G Smartphone ()
First Google Android Phone ()
1st Windows 3G Phone ()
HTC, Google & T-Mobile
joint launched the 1st
Google Android Phone –
T-Mobile G1 in New York,
USA on Sep. 23, .
1st Google Android Phone ()
Bill Gates , Chairman of
Microsoft, showing off
the HTC 3G Phone at the
Microsoft Mobile & DevCon
in Las Vegas.
6
The Road To Brand
7
Communicate HTC innovation to consumer
Fully capture the value of innovation
Create long term share holder value
To be able to continue to invest on innovation
HTC Brand Building
8
Began the first Smart phone innovation in early .
Built operator business model since .
Established unique partnerships with leading mobile brands, including Microsoft, Google, Qualcomm, and major operators in the world.
Key Milestone On Brand Building
9
Decided to go HTC own brand since .
Change product strategy from hardware innovation to hardware, software and experience holistic innovation.
The first successful brand product launched – HTC Touch in .
Launched the most compelling Windows Mobile product – Touch Diamond in .
Enabled first Android platform in .
Key Milestone On Brand Building
10
HTC Touch
Diamond
HTC Dream (G1)