文档介绍：中国网民淘宝网购行为研究报告
——网民风向标系列报告之 11
iResearch China Taobao Shopper Behavior Research Report
2011 年
中国网民淘宝网购物行为研究报告 2011 年
iResearch China Taobao Shopper Behavior Research Report
目录
I. 研究背景........................................................................................................................... 3
II. 研究方法.......................................................................................................................... 4
......................................................................................................................... 5
Ⅳ. 报告摘要........................................................................................................................ 6
V. 报告正文......................................................................................................................... 7
1. 淘宝用户购物行为时段.................................................................................................... 7
. 淘宝用户网购时间分布............................................................................................. 7
. 淘宝用户网购起止时间点.......................................................................................... 8
. 淘宝用户下单时间点................................................................................................. 9
. 用户总体下单时间点分布................................................................................... 9
. 2011 年淘宝不同性别网民的下单时间分布...................................................... 10
. 淘宝网购过程(session)概述...............................................................................11
2. 淘宝用户的网购行为路径..............................................................................................12
. 购物过程的链接来源...............................................................................................12
. 购物过程的浏览路径...............................................................................................13
. 淘宝网集市店铺的网购浏览路径.........