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Financial record Xibei Wang Shougang submit the project to promote the concept of
打造北京西部首席豪宅品牌
提升首钢融创市场品牌价值
Western part of Beijing's chief luxury brand building to enhance the brand value Shougang financial hit the market
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02
03
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The second part of the sales - we sell recommendations
第二部分、销售——我们对于销售的建议
Part IV, the team - our team the services provided by
第四部分、团队——我们的团队提供的服务
The third part of the brand - how to upgrade the Shougang melt brand
第三部分、品牌——如何提升首钢融创品牌
First part of the strategy - our understanding of the project
第一部分、策略——我们对于项目的认识
策略—我们对于项目的认识
First part of the strategy - our understanding of the project
The principles of Western luxury
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低调的张扬、平和的霸气、优雅的俯视
Display of low-key, calm domineering, elegant look down
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西区豪宅原则：
人
均质
共生
均质论
Homogenization theory
产品
环境
均质论，决定了项目推广的切入角度。
Homogenization theory, decided to cut
into the angle of the project promotion.
People
Products
Environment
Homogeneous
symbiotic
环境：西山御景。
环境：西山御景。
Environment: Xishan Scenic.
三山五园皇家风景区，龙脉之地，西山之龙嘴之像。面向山水，百望山和京密引水渠。身处园抱，有代征公园紧邻，有植物园苗圃一墙之隔，区域从来就是豪宅聚集之地。西山二字足以标定价值，皇脉根植更是源远流长。
3 5 Park Royal Mountain Scenic Area, DragonVenture land, the Western Hills of the mouth of the dragon like. For the landscape, 100 Hope Hill and Jingmi diversion canal. Live garden hold, there is levied by the park adjacent to that wall separates the Botanic Gardens nursery, the regional has always been a gathering place for luxury. Xishan word enough to calibration values, it is a long history deeply rooted imperial veins.
产品：大院文化。
Product: compound culture.
“大院”毫无置疑是产品最突出之处。不只是它有精神上的依托，源于西区独特的大院人文，而更重要的是在产品上形成连接。在规划中，以钓鱼台为主线索形成的院落式组团，每一个建筑拥有独立入户小院，大院成为产品的璀璨亮点。
"Compound" There is no doubt that is the product of the most prominent of the Department. Not only it has the spiritual backing, a unique compound derived from Western culture, but more important is the formation of connections in the product. In the plan, the main clues to the formation of the Diaoyutai courtyard-style organizing groups, each one building to form independent households of small homes, the product compound as bright highlights.
人：权贵人文
人：权贵人文
Person: bigwigs Humanities
毫无疑问，我们的客群：大权在握的政要，西边客群的顶峰。那些院内的人掌控者院外的世界，党政军学研。而且从之前其他项目的客群来看，在我们项目这个价值量的客群，是权贵中的权贵，老板背后的老板。他们具有强烈的圈层意识，聚合意识。
There is no doubt that our customer base: the powerful politicians, the pinnacle of western clientele. Those who control those hospital courtyard outside world, both military and political science research. But also from other items before the customer base and looking at our project of this magnitude of value of the customer base is the elite of the elite, the boss behind the boss. Their circle of awareness and consciousness aggregate.