文档介绍：该【外贸英语函电第六版兰天编著ChapterOne公开课一等奖课件赛课获奖课件 】是由【书犹药也】上传分享，文档一共【51】页，该文档可以免费在线阅读，需要了解更多关于【外贸英语函电第六版兰天编著ChapterOne公开课一等奖课件赛课获奖课件 】的内容，可以使用淘豆网的站内搜索功能，选择自己适合的文档，以下文字是截取该文章内的部分文字，如需要获得完整电子版，请下载此文档到您的设备，方便您编辑和打印。Business Communication Prof. Dr. LAN TIAN Dongbei University of Finance and Economics
To understand the importance of communication skills in relation to the career success, and explain the need for thinking critically, taking charge of your career, and strengthening your communication skills (reading, listening, speaking and writing).
OBJECTIVES
The skills are not inherent; they must be learned. Learn to
Analyze and plan for a business writing task; Choose precise words to convey the correct meaning; Write clear and concise sentences and paragraphs; Identify and correct common errors found in sentence structures; Master the natural written English
Chapter One
Writing Principles of Business Letters
A letter consists of a number of parts, each of which is essential to the letter, or contributes in some way to its impact on the recipient. We may list them as follows :
Section One
The Structure and Layout of a Business Letter
the letterhead/heading the references the date the inside name and address the salutation        the subject heading/caption the opening paragraph the body of the letter      the closing paragraph the complimentary close the signature the enclosures and copies the postscript
Since letters are often elements in the formation of business contacts, it is essential to have the addresses of both parties included in every item of business correspondence. By having a printed letterhead a firm ensures that it includes all the necessary details about its own name, address, postcode (zip code), telephone number, fax numbers, e-mail account and homepage or website.
The Heading/Letterhead
A typical letterhead might read：
STONE AND SIMPSON LTD. 24 Darby Street, Salisbury, Wilts Telephone: Fax: E-mail: Http:
The recommended order for dates is day, month, year, with open punctuation. Thus 20 November is perfectly clear and punctuation would not add anything. Month Date, Year November 20, Date Month, Year 20 November,
The Date
At the top of a letter, below the references and the date, the secretary types the “inside name and address”. This is the name and address of the person to whom the letter is to be sent : the addressee. A typical address could be : Mr. T. Williamson 67 Camside Church Street Chesterton CAMBRIDGE 1 PQ The name and address is typed in exactly the same way as on the envelope, in single spacing, with the town typed in capital letters(大写). Each part of the address is written on a new line, including the postcode (zip code).
The Inside Name and Address