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1、Historical Background
2、Main Products
3、Marketing Strategy
4、Globalization
5、Lenovo success
Exploration of Lenovo
What's the company historical background ?
How many employees work for the company?
What's the company's Marketing Strategy?
How dose leonvo go global?
What's the key to success of Lenovo company ？
What's the company main business?
Historical Background
Lenovo limited company was founded in 1984 with an initial capital Outlay of only 2 million yuan funded by Chinese Academy of Sciences. Its founding chairman was Liu Chuan Zhi, the leader of 11 members who were engaged in scientific research.
On April 1, , the company changed its name legend to lenovo. “le”is from legend and “novo” is from Latin，which means unique and creativity.
Historical Background
Historical Background
In 1996, lenovo is located in China's domestic market sales in the first place.
In ，Lenovo purchased IBM.
Today Lenovo has become the biggest manufacturer in China and the third biggest manufacturer in the world.
Now It has more than 19000 staff all over the world.
Main Produces of Lenovo Company
desktop computer
Servers notebook
Printer
Handheld computer
mobile phone
Since 1996, Lenovo computer's sales volume has been on the top position in Chinese market.
Main Products
laptop computer
mother board
Exclusive Store
Global Distribution Map
Lenovo’s headquarter is in Newyork and there’re also two main operating centres in Beijing, China and Raleigh, America.
目录Contents
Marketing Strategy of Lenovo