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Module Business Topic
Company biography
Reading
Reading
Grammar
The past simple
Company profiles
The man behind McDonald’s
Presenting your company
Speaking
Fast food
Who likes fast food?
Who doesn’t like fast food?
Who went to a fast food restaurant recently?
What do you like or not like about fast food restaurants?
Can you name some famous fast food restaurants?
McDonald’s
Think about these questions
The place of the original McDonald’s restaurant
What was on the original McDonald’s menu
The names of the owners of the original McDonald's
Who developed the McDonald’s franchise
How many McDonald’s restaurants there are today
Notes:
feature vt. 以……为特色
. The new type engines feature high speed, small size and economical operating costs.
这种新型发动机以高速、小型和运作费用低为特色。
purchase vt. & n. 采购，购置
. 他们购置了该企业30%的股份。
They have purchased 30 percent of the shares of the company.
我们需要懂得购置确实切曰期。
We need to know the exact day of purchase.
multimixer 多功能搅拌器
multi- （许）多
multicoloured
multistorey office block
multimillion
a multicultural society
multifunctional
multiple-choice test
exclusive distributor 独家批发商
exclusive 唯一的，单独的，专一的
. The reporter managed to get an exclusive interview with the Prime Minister.
这位记者设法对首相进行了独家采访。
This office is for the President’s exclusive use.
这间办公室是总统专用的。
They have exclusive use of the machine.
只有他们有权使用这台机器。
his first franchised McDonald restaurant 他的第一家特许经营麦当劳餐馆
franchise v. & n. (由某企业授予或售出的)在特定地方经销某项产品的特许权
. The fast food business has expanded all over the world through the sale of franchises.
那家快餐店通过发售产品经销特许权，已经把业务扩展到世界各地。
Start a franchise business, and Be The Boss!
成立特许经营店，自已当老板。
We offer management consulting for franchising throughout Australia and overseas.
我们为全澳大利亚及海外地区提供特许经营的管理征询。
expand v. 扩大，扩张，扩展
. His retail business expanded rapidly.
他的零售业迅速扩张。
The company has expanded its operations in Scotland by building a new factory there.
这家企业在苏格兰建立了新工厂，扩展了在该地的业务。
He bought the business from he MaDonald brothers for $ million.
他以270万美元的价格买下麦克丹纳兄弟的餐馆。
for 以……为互换，以……为代价
. I got it for hardly any money.
我几乎没花钱就得到了它。
You can buy a paperback for about two pounds.
大概两英镑你就能买到该书的平装版。
They were forced to sell their house for less than its original price.
他们不得不以低于原价的价格发售房子。
line up 排列成行
. Everybody line up, facing the front.
大家排好队，面朝前。
He lined up behind the others to wait his turn.
他排在队伍后，等着轮到他。
Background Knowledge
Characteristics of fast food 快餐的特点
Fast 快
Fresh 新鲜
Fried 油炸
Fantasy 浪漫感
Fordism 福特主义
Franchising 特许经营权
The past simple
词尾-ed 发音规则
在清辅音（t除外）之后 [t]
在浊辅音和元音之后 [d]
在[t] [d] 之后 [id]
lasted minded answered knocked
helped believed washed