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(完整word版)剑桥商务英语中级第二辑真题Mini - presentation
(完整word版)剑桥商务英语中级第二辑真题Mini - presentation
第二辑Test 1
Topic A： WHAT IS IMPORTANT WHEN ……?
Entertaining clients
Types of activities
Cost
［思路点拨］
Personalized services 个性化服务
Clients' demand 客户需求
Customized activities 为客户制定活动
Background of clients
客户背景
Clients’ feelings 客户的感受
Business objectives 商业目标
Cost 花费
Types of activities 活动类型
补充要点
已给要点
主题 陈述要点 原因/结果
Entertaining
clients
【词汇＆短语】
促销赠品 Complimentary presents 迎宾室Hospitality room
招待费 Entertainment allowance 定制Customize
针对个人Personalize 有目的的Purposeful
商业目的 Business objectives 客户需求Customer demand
包间Compartment 舒适的 Cozy
【句型点击】
间歇、停顿
How shall I put it? 怎么说呢？
Well， what I trying to say is…….. 我想说的是……..
I’d like to begin by……
个人想法
(完整word版)剑桥商务英语中级第二辑真题Mini - presentation
(完整word版)剑桥商务英语中级第二辑真题Mini - presentation
(完整word版)剑桥商务英语中级第二辑真题Mini - presentation
In my opinion， I’d say that…..
The point is that……。
Well， we should…。
【参考范例】
Entertaining clients is not an easy job and should be handling appropriately and enjoyably。 It contains more than just a wonderful meal, a sightseeing tour or a shopping trip. Good hospitality events can impress clients in a unique manner in and outside of the office.
When entertaining clients, we should decide the types of activities according to their interest and favorites。 Moreover, these activities should help us achieve our business objectives， for example， we can have an intimate discussion about business with our clients during a meal in a cozy compartment where both where both sides tend to be more relaxed. In addition， we have to mix business with pleasure effectively so our clients won’t feel that we are too purposeful。
Cost is anther important factor when designing activities for clients. Higher expenses don’t necessarily to greater satisfaction， and in some cases, the clients will be overwhelmed with our kindness。 Therefore, when entertaining clients， sincerity appears to be more important， upon which a long and a steady business relationship is based.
Topic B: WHAT IS IMPORTANT WHEN ……？
Choosing retail premises to rent
Location
Length of contract
【思路点拨】
(完整word版)剑桥商务英语中级第二辑真题Mini - presentation
(完整word版)剑桥商务英语中级第二辑真题Mini - presentation
(完整word版)剑桥商务英语中级第二辑真题Mini - presentation
【词汇&短语】
房东 landlord 利润空间 profit margin
租户 tenant 房屋结构 building structure
可持续发展 sustainable development 合同到期 exploration of contract
繁荣 boom prosperity 续签合同 renew the contract
租金 rent 押金 deposit
【句型点击】
观点阐述
Well， it seems to me that……。
That’s true, but on the other hand…。.
追加观点
That's just what/all I was thinking…。。
Well， the point I’m trying to make it that……
Another thing I want to mention is……
【参考范例】
When aiming to choose retail premises, you should always put the location on the top of your list。 An ideal retail premises should be situated in the downtown district or a big residential area where the sources of the customers is guaranteed， in China， A lot of businessman believe in Fengshui and they think a good location is vital to the success of business。
(完整word版)剑桥商务英语中级第二辑真题Mini - presentation
(完整word版)剑桥商务英语中级第二辑真题Mini - presentation
(完整word版)剑桥商务英语中级第二辑真题Mini - presentation
Besides, the length of contract is also an important factor in choosing retail premises because the retailer need time to develop market and customers。 A steady and uninterrupted business environment is most desired， and a long—term contract will ensure the retailer’s sustainable development.
What’s more， rent and means of payment should never be overlooked, retailers in general have a big cash flow, therefore, a reasonable rent and flexible means of payment are good for their capital turnover。 A cooperative landlord is preferred and necessary for a win-win situation.
Topic C: WHAT IS IMPORTANT WHEN ……?
Deciding on packaging for products
Image
Production process
【思路点拨】
【词汇＆短语】
包装材料wrapper，packaging material 不可再生资源non—renewable resources
包装设计package design 有利环境的 environmental-friendly
顾客的青睐 customer favor 肤浅的，表明的 superficial
【句型点击】
自然过渡
(完整word版)剑桥商务英语中级第二辑真题Mini - presentation
(完整word版)剑桥商务英语中级第二辑真题Mini - presentation
(完整word版)剑桥商务英语中级第二辑真题Mini - presentation
How shall I put it？ 怎么说呢？
Actually….。
That's just how I see it …..
个人观点
Personally， I think…。。
Frankly, I think….
【参考范例】
Packing of products concerns the fate of products because it arouses people’s desire for purchase。 When deciding on packaging for products, we should take several things into consideration.
First of all， the image catches the eye of potential customers， people are sometimes skin deep when surrounded by a variety of products， their decisions are simply based upon the packaging, therefore a thoughtful design in color， shape and packaging materials is crucial in winning customer’s favor.
On the other hand, the cost of packaging should be carefully dealt with because it is contained in the prices of the products。 Increased price will make the products less competitive in a buyer’s market。 After all， in comparison with packaging, people are more sensitive to price.
Last but not least, our resources are limited and some are even non—renewable. Once the products are opened up, the wrapper are useless， so it is expected that designers can develop further uses of packaging materials or at least make them environmental—friendly。
Test 2
(完整word版)剑桥商务英语中级第二辑真题Mini - presentation
(完整word版)剑桥商务英语中级第二辑真题Mini - presentation
(完整word版)剑桥商务英语中级第二辑真题Mini - presentation
Topic A： WHAT IS IMPORTANT WHEN ……？
Selecting staff for promotion
Attitude to work
Current performance
【思路点拨】
【词汇＆短语】
空缺职位 vacancy 人事部personnel
行政管理部 administration 公关 public relations
总部 head office 工资 wages and salaries
管理技能 managerial skill 职业前景 career prospect
人力资源部 human resources 团队协作 teamwork
【句型点击】
常用开始语
Thank you for your question
The answer is…
Let me start with….
In my view
It is very likely that….
表达观点常用句
(完整word版)剑桥商务英语中级第二辑真题Mini - presentation
(完整word版)剑桥商务英语中级第二辑真题Mini - presentation
(完整word版)剑桥商务英语中级第二辑真题Mini - presentation
What I am thinking is…。
Let me make my point very clear.
It is crystal clear that…。。
There is no doubt that…。。
I am into the first opinion.。
【句型点击】
When selecting staff for promotion, several factors should be taken into consideration， to begin with， the attitude to the work is one of the most fundamental elements。 I believe attitude is everything. It is not uncommon to find workers who have great talents but are reluctant to make full contribution in their position， the point is， you have to love what you are doing and you have to try your utmost and reserve no effort to do it。
Secondly, current performance is also very important， because it is obvious that attitude and effort have to be measured in a certain way so that you can know everyone’s capability。
Thirdly, you can’t ignore career potential and adaptability, almost in every company， we can find employees who are excellent individuals but fail to cooperate in a team， these elements are all very essential in one's career。 Admittedly， it is not very likely to find all of them in one person, and then you have to consider about the specific position and grant priority to one of them.
Topic B： WHAT IS IMPORTANT WHEN ……?
Considering a career change
Further study or training
(完整word版)剑桥商务英语中级第二辑真题Mini - presentation
(完整word版)剑桥商务英语中级第二辑真题Mini - presentation
(完整word版)剑桥商务英语中级第二辑真题Mini - presentation
Opportunities for future promotion
【思路点拨】
【词汇&短语】
实际工资 real wages 合并 merger
最终目标 ultimate goal 个人收入 personal income
坏的影响 adverse effect 工资价格螺旋上升 wage-price spiral
精明的讨价还价交易 horse—trading 无形资产 intangible assets
资格 qualification 投资回报return on investment
【句型点击】
更倾向于某一个选项
I would take …….. as my priority 我会把……。.作为我的首选项。
The pros of ……。. Outweigh its cons。 ……。.的优点多于它的缺点。
It is more essential to ……。。 ………更加重要。
………is a wiser choice. ……。。是更明智的选择。
We are strongly tempted to……。。
It is apt to……..
I would choose A over B。
表示两者缺一不可
They are two sides of the same coin.
They are interdependent and are equally important.
A is the bearing of B.
(完整word版)剑桥商务英语中级第二辑真题Mini - presentation
(完整word版)剑桥商务英语中级第二辑真题Mini - presentation
(完整word版)剑桥商务英语中级第二辑真题Mini - presentation
It is impossible to talk about A Without mentioning B。
【参考范例】
Well, career change。 That is an interesting topic. As the old saying goes， look before you leap。 You’d better be very careful when you make such big decisions。 To begin with, further study and training has to be taken into account .the reason is quite obvious with improved and enhanced skills； your job will be safer。 Furthermore, opportunities for further promotion also play important roles here。 Promotion means more salary and therefore better living conditions. Therefore, we are strongly attempted to choose it， and for some people， this is even the ultimate goal of their job. But it is only half the story。 You have to consider about the best development of your potential. In other words， you have to be very clear about your personal interest is and try to enjoy your work and find joy in it, I believe due to different value systems, people may make different choices upon the same thing. As long as I am concerned， I will choose a career that I can fulfill my dream。 I mean， if it is not highly paid， I don't care， I will choose a career I like over opportunity of promotion.
Topic C： WHAT IS IMPORTANT WHEN…?
Planning an advertising campaign
Market research
Select appropriate media
【思路点拨】
(完整word版)剑桥商务英语中级第二辑真题Mini - presentation
(完整word版)剑桥商务英语中级第二辑真题Mini - presentation
(完整word版)剑桥商务英语中级第二辑真题Mini - presentation
【词汇＆短语】
广告代理商 advertising agency 购物点广告 p. o. p。 advertising
区域抽样 area sampling 视听广告 audio-visual advertising
促销广告 sales promotion advertising 路牌广告 billboard advertising
站台广告 platform side advertising 品牌偏好 brand preference
受众构成 audience composition 户外广告 outdoor advertising
【句型点击】
提出自己的看法
To achieve this goal， it’s better to
It is more preferable to …… ……..的做法更可取。
Better do A rather than do B. 最好A, 不要B。
The schedule should be arranged as follows……。
………is the soul of an enterprise.
We should put ……..as the first consideration.
More flexible methods should be taken。 For instance…….
We should follow international practices to ………
使用表达有层次的连接词
First and foremost
Last but not the least
Furthermore