文档介绍：Chapter 4 Publicity
对外宣传
The heart of pany’s business is sales, that is, selling its products or service, however, sales cannot work without anized marketing and publicity. A trade fair is a time-efficient and cost-effective way for the attended members to demonstrate and publicize their products or service. Much of pany’s publicity effort is plished through a series of planning activities before the trade fairs such as business cards designing, company profile and product description drafting; booth reception and face-to-face sample presentation at the trade fair and a follow-up sales letter or call after that. Now let’s work together to learn how to carry out these jobs!
After studying this chapter, you will be able to:
◇ design name cards.
◇ draft and prepare for the publicity documents pany profile, product description and sales letter.
◇ Know how to carry out publicizing at a trade fair.
Chapter 4 Publicity
Lead-in
Name Cards
1
Company Profile
2
Product Description
3
Sales Letter
4
Chapter 4 Publicity
Contents
j
In this module, you are expected
Module 1: Name Cards
Objectives
to know the main contents and layout of a name card;
to design a proper personal name card with necessary
information and elegant style.
pany is busy with preparing for ing Canton Fair and Qiu Xiaoyun is very lucky to get this opportunity to attend it and she is assigned to take part in the preliminary jobs. The first thing is to design her own name card in English.
Task
Your Try
1
What are the basic contents presented
on a name card?
Are there any special requirements on
the layout of a name card?
What mistakes should we avoid to
make on a name card? And why?
You are divided into several groups and each group has worked out several versions of Qiu’s name card. Discuss pare each other’s name cards and decide which one is the most appropriate. When you are discussing, you should pay attention to the following hints. After discussion, each group picks out t