文档介绍：Pop-up Stores
Summary
For those in the retail industry, in which consumer confidence is critical, a recession
can drive revenue plummeting. Consumers struggling with fears of job loss, dep-
leted e, increased debt, or other financial concerns, will spend less in stores on
luxury and non-priority items. The longer the recession, the tighter consumers cinch
their belts. For retailers, effective response to these circumstances is critical.
Retailers Respond to Recession
Faced with a dismal economic climate many retailers simply go out of business,
leaving behind shells of their former existence. Estimates indicate that nearly 10%
of all malls in the US today will close their doors due to lost lease customers.
For some, bankruptcy is an option that deals with the burdens of debt, while allow-
ing for expected emergence from insolvency, though this is not always the case.
Many recent, highly publicized retail bankruptcies resulted plete shutdowns,
most notably, Circuit City and Linens n’ Things. Though closing stores may appear
the easiest method of saving money, it simply results in the loss of opportunity to
gain revenue.
Still while some fall, others take advantage petitors’ bankruptcies by promot-
ing themselves as the next viable customer option. Bed, Bath and Beyond undoub-
tedly saw a boost in customers once Linen n’ Things filed for