文档介绍：The Management of Feng Huang Hotel in Liaoning Province
By
Xin Ying, Avril
INTRODUCTION
Liaoning Feng Huang hotel was built in 1984 and renovated in 2003. The hotel is located near the city center and is about 4 kilometers. Feng Huang hotel was named The Best Star hotel many times in Liaoning Province. Feng Huang hotel has 2000 square meters of the lobby and large the spacious parking area.
Feng Huang hotel provide the international standard room service for you. The hotel has 200 rooms and suites. It has ranging from standard rooms to deluxe suites. All rooms are nicely decorated and equipped with international direct dial telephones. And it has central air-conditioning systems and satellite TVs. Some rooms also feature broadband access.
There have delicious canton food and Dalian seafood in FengJu hall. In the coffee shop, you can drink coffee and eat buffet breakfast. You also can enjoy afternoon tea in the coffee shop. Small scale hall is your family and friends and party place of the ideal.
The new decorated “chrysanthemum” Japanese restaurant. Here you can enjoy the pure Japanese hold sushi, Japanese hot pot and teppanyaki. For recreation, there is a sauna and massage center, gymnasium and tennis court.
There are several meeting rooms and conference rooms. Like multifunctional hall, VIP room, small meeting rooms. An area of 960 square meters can modate 600 people to have meeting. The store also is equipped with facilities plete business center. It provides translation, secretary, typing, photocopying and other business people meeting room.
The main objective of the paper is to explore pany's history, the size of pany, brand management philosophy, as well as future strategy. As part of the paper, the author has interviewed Ms Gu. She is the manager of the hotel.
REVIEW OF LITERATURE
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