文档介绍：《芝麻街》推广
回顾——线上活动;线下活动
线下活动——2009亲子嘉年华内容如下:
Overview——The event was held at the East-Asia Exhibition Center from 10/30 to 11/1. Over the three day period, there was approximately 30,000 customer flow at the Sesame Street booth.
The stage performance attracted enormous numbers of families. Kids and parents actively participated throughout the performances.
The Booth——The Sesame Street booth was set up as a mimic of the street scene; with the merchandise stand up front, “buildings” with display windows in the middle and on the side, and coloring and photographing area in the back.
Merchandise——Sesame Street character plush toys were very popular because of their unique and adorable appearances.
Sesame Street audio-visual products extremely sold well by reason of their well known pedagogical meaning and high quality.
Sesame Street T-shirts、tablewares、balloons were also popular as they all have cute images.
petition——We anized a contest about drawing and creating. The kids from 2 to 8 can enter for it .
There were over 200 kids daily who came to the coloring table. Their finished pieces have already gathered and we’ll take a photo of them to upload them to our website. (More details about the event will follow later on)
Stage Performance——Stage performance were held twice a day through out the 3 day event. We invited kids from the audience to play with their parents