2011年网店用户行为报告.docx

文档介绍：中网民淘宝网行为研究报告
——网民

标系报告 11
iResearch China Taobao Shopper Behavior Research Report
2011 年
中网民淘宝网物行为研究报告 2011 年
iResearch China Taobao Shopper Behavior Research Report
目
I. 研究背景........................................................................................................................... 3
II. 研究方法.......................................................................................................................... 4
......................................................................................................................... 5
Ⅳ. 报告摘........................................................................................................................ 6
V. 报告正文......................................................................................................................... 7
1. 淘宝用户物行为时.................................................................................................... 7
. 淘宝用户网时间分............................................................................................. 7
. 淘宝用户网起时间点.......................................................................................... 8
. 淘宝用户单时间点................................................................................................. 9
. 用户体单时间点分................................................................................... 9
. 2011 年淘宝同性别网民 单时间分...................................................... 10
. 淘宝网过程(session)概...............................................................................11
2. 淘宝用户网行为路径..............................................................................................12
. 物过程链接来源...............................................................................................12
. 物过程浏览路径...............................................................................................13
. 淘宝网市店铺网浏览路径........................................................