文档介绍：TIFFANY YERBY
GLOBAL APPAREL & DEVELOPMENT MANAGER
My Background:
Royal Robbins, Inc. ~ Design & Merchandising Manager
Responsible for creating and developing a collection of outdoor and travel clothing for a global market.
Other positions held at Royal Robbins over the 7 years I was employed:
Senior Designer
Designer
Product Developer
Assistant Merchandiser
INTRODUCTION
OBJECTIVES
To launch a globally relevant collection of apparel for Spring/Summer 2008 that is innovative, unique and designed to be well merchandised.
Creating a signature to integrate footwear and apparel which will positively impact global brand identity.
To offer an opportunity to grow the brand and market share.
CATEGORY STRATEGY
WHATS THE PLAN…? OVERVIEW
HOW DO WE GET THERE
For Autumn/Winter 2007 we have cooperated with Hi-Tec Mid Europe and chosen the best elements of their collection to launch an interim apparel offering.
Cooperating with a world-class, leading agent in Hong Kong to obtain high quality suppliers that will give us the best product for the best price.
POSITIONING FOR S/S 2008
COMPETITORS IN THE MIX:
Regatta Columbia TNF Craghoppers AIGLE
POSITIONING FOR S/S 2008
PRICE POSITIONING
Best = V-LITE pure
Better = V-LITE active
Good = Essentials
OUR REASON FOR BEING…
Through innovative design and smart sourcing we will bring highly technical, feature driven and winning quality garments to our mainstream consumer.
OVERVIEW
AUTUMN/WINTER 2007 GLOBAL APPAREL COLLECTION
Men’s Ski
2 Jackets
1 Fleece
1 Pant
Women’s Ski
2 Jackets
1 Fleece
1 Pant
Men’s Outdoor & Casual
3Jackets
1 Fleece
3 Pants
2 Base Layer Knit Tops
Women’s Outdoor & Casual
3 Jackets
1 Fleece
2 Pants
2 Base Layer Knit Tops
Ski Accessory
1 Knit Hat
Outdoor
Accessories
2 Caps
Breakout 2 AW07 Product Workbook Brentwood October/November 2007
Subsidiary/Distributor Name: ________________________
Global Apparel Collection AW ‘07
005 - coal/ warm grey/ lime
102 - coral red/ core black/