文档介绍：Refined Strategies:
Luxury extends its reach across China
consumer markets
CONTENTS
2 Introduction
3 Key findings
4 About the survey
5 Effect of the downturn: China’s consumers emerge confident from 2009
12 Luxury consciousness in China
22 Technology: Can mass media be exclusive?
25 Working capital challenges for luxury businesses
30 Strategies in a strengthened transfer pricing environment
33 Customs approaches for panies
38 About KPMG
39 About TNS
40 Contact us
Case studies
– Tim King, Alfred Dunhill Ltd.
– Kent Wong, Chow Tai Fook
– Allison Pyrah, Swarovski
– Helmuth Henning, Jebsen & Co.
– Denise Lo, Richard Mille Asia
– Mark Lettenbichler, Ritz Carlton Group Hotels
– Andrew Yu, Group
– Raphael le Masne de Chermont, Shanghai Tang
© 2010 KPMG, a Hong Kong partnership and a member firm of the work of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.
Introduction
In particular, the “super rich” segment China – not merely in the more well-
has continued to grow despite the known major cities of Beijing, Shanghai
recent global economic turbulence. and Guangzhou. To that end, we have
While younger professionals and highlighted a number of tier-two and
other aspiring consumers may have three cities that, while not having
struggled mand higher salaries the same global fame, have large
over the past year, privately-owned and increasing numbers of wealthy
enterprises are increasingly surpassing households.
Nick Debnam the former state-owned enterprises as
Partner in Charge generators of wealth, creating a new There is also clear scope for greater
Consumer Markets
consuming elite. The October 2009 use of technology municating
KPMG China
launch of ChiNex, China’s Nasdaq- with customers. With the ubiquity of
style second board in Shenzhen, is an mobile phone usage in China, and the
e Svinos illustration of this, e